Strategic Orientations And Marketing Performance Of Indonesian Fm Radio Stations: The Mediating Role Of Program Innovation

Tujuan kajian ini adalah untuk mengkaji kesan empat orientasi strategik (orientasi pasaran, orientasi inovasi, orientasi keusahawanan, dan orientasi pembelajaran) ke atas prestasi pemasaran dalam konteks stesen radio FM di Indonesia. The purpose of this study is to examine the effect of each of the four strategic orientations (market, innovation, entrepreneurship, and learning orientation) on marketing performance in the context of Indonesian FM radio stations

PENGARUH SUASANA TOKO, KUALITAS LAYANAN DAN HARGA HAMMERSTOUT TERHADAP MINAT BELI KONSUMEN DI KOTA BANDUNG

Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere, kualitas pelayanan dan harga terhadap minat beli ulang konsumen hammerstout di kota bandung. Faktor-faktor yang diuji dalam penelitian ini adalah store atmosphere, kualitas pelayanan dan harga sebagai variabel bebas. Sedangkan minat beli kembali merupakan variabel terikat. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dan verifikatif. Populasi dalam penelitian ini adalah konsumen Hammerstout yang tidak diketahui jumlahnya. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan teknik purposive sampling dengan jumlah sampel 150 responden. Sedangkan metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda, dan koefisien determinasi pada taraf signifikan 5%. Hasil penelitian menjelaskan bahwa store atmosphere, service quality dan price dapat mempengaruhi minat beli ulang konsumen hammerstout, store atmosphere, service quality dan price mampu menjelaskan variabel dependen sebesar 58,2%, sedangkan sisanya 41,8% merupakan faktor lain yang tidak termasuk. dalam penelitian ini

Pemberdayaan Pengusaha UMKM Binaan KADIN Kota Bandung Berkarakter Technopreneurship Yang Berdaya Saing Global Melalui Implementasi Digital Marketing

Perkembangan teknologi informasi saat ini berjalan dengan cepat dan merubah perilaku konsumen. Setiap perusahaan berusaha untuk beradaptasi terhadap perubahan ini, salah satunya dengan mengadopsi digital marketing. UMKM yang merupakan mayoritas pengusaha di Indonesia juga harus mengikuti perkembangan ini. Tujuan penelitian ini untuk mengetahui adopsi atau implementasi digital marketing diantara para pelaku UMKM binaan KADIN kota Bandung. Penelitian ini menggunakan teknik observasi, wawancara, dokumentasi dan teknik pengambilan sampel adalah purposive sampling dengan objek penelitian adalah pemilik UMKM yang menjadi binaan KADIN Bandung. Hasil dari penelitian ini menunjukkan bahwa adanya ketertarikan pelaku UMKM untuk menggunakan digital marketing dalam memasarkan produk UMKM. Kemampuan, kesadaran akan manfaat digital marketing dan juga implementasi digital di UMKM sudah cukup baik, terutama bagi generasi yang lebih muda. Peran pemerintah, perguruan tinggi dan organisasi lainnya dibutuhkan oleh para pelaku UMKM untuk meningkatkan kemampuan mereka dalam mengimplementasikan digital marketin

Supply Chain Governance, Corporate Governance and Supply Chain Capabilities: An Unexplored Nexus

Supply Chain governance is an emerging phenomenon, the interorganizational theories are placing an increasing emphasis on the internal governance, which helps a firm in integrating the process and networks by keeping or sustaining theory dynamic nature. The prime objective of the current study is to explore the impact of supply chain governance on supply chain capabilities. Meanwhile the study has examined the mediating role of corporate governance in the relation between the supply chain governance and supply chain capabilities. We have used the SEM-PLS as a statistical tool to achieve the objectives of the current study. The data is collected with the aid of an adapted questionnaire. The operation managers and finance managers of Indonesian manufacturing firms are chosen as final sample of the current study. The results of the study are providing support to the proposition of agency theory and resource-based theory. Overall the findings of the current study are in line with the proposed findings

DOES MARKET AND LEARNING ORIENTATION EXIST IN INDONESIAN FM RADIO STATIONS?

Two of the most important strategic orientations are market and learning orientation. Previous research shows that these two strategic orientations are positively and significantly influence business performance. Operationalized as culture market and learning orientation meets the Resource-Based View criteria as unique assets. Firm which posse’s unique assets have greater capacity to outperform their competitors. Due to the difficulties in protecting innovation in services, services firm should be continuously introduced new services in order to satisfying their customer’s needs and wants. Some scholars argued that the implementation of market and learning orientation are among the most important driver of innovation. Therefore, it is very important for Indonesian FM radio stations to develop and implement market and learning orientation. This paper attempted to delineate whether market and learning orientation exist in Indonesian FM radio stations. The result of this study revealed that market and learning orientation of Indonesian FM radio stations are relatively hig

THE INFLUENCE OF ACCOUNTING KNOWLEDGE AND NEED OF ACHEIVEMNT ON THE USE OF ACCOUNTING INFORMATION

Students who are entrepreneurs in managing their businesses tend to use accounting information less. The lack of use of accounting information is due to poor accounting knowledge and the need of achievement from business actors. The study was conducted on students in the city of Bandung who have a business. This research is explanatory research with the unit of analysis is students in the city of Bandung who are entrepreneurs. The research sample of 111 students was obtained from GIMB and HIPMI PT Bandung city. The questionnaire was distributed using Google forms. The data collected is processed using the SPSS 16 for Windows program. The results showed that accounting knowledge and need of achievement were able to explain variations in the value of using accounting information